REFORM concludes a training workshop on designing lobbying and advocacy campaigns

The Palestinian Association for Empowerment and Local Development – REFORM concluded a four-day training workshop on designing lobbying and advocacy campaigns with the attendance of 25 participants at the Innovation Hub.

The training aimed at empowering youth participants to use lobbying and advocacy tools in order to influence decision-making processes. Moreover, the workshop aims to enhance the interpersonal skills of participants as well as their capabilities on designing, implementing, and promoting campaigns that allow them to voice out their concerns and needs. It also aims to develop social structures that are capable of establishing a network of social and political activists, who have the will and the ability to achieve the required change within their communities.

The training also worked on developing the participants’ intervention tools in order to implement advocacy campaigns that express their local interests and needs in different areas within Ramallah, Jerusalem, Nablus, Hebron, Bethlehem, and Salfit governorates.

The participants worked on crystalizing three plans for advocacy campaigns: A campaign that aims to enhance the participation of youth in decision-making processes entitled: “A Homeland Blend”, a campaign that aims to promote democracy within political parties entitled: “We Are Here”, and a campaign that aims to urge decision makers to conduct legislative council elections entitled: “Can’t You Hear?!”. Each plan included the name of the campaign along with its slogan, justifications, implementation process, and brochure, in order to agree in the coming days on implementing one of these campaigns.

Sana Odeh, a participant, highlighted the importance of the training workshop in identifying the role of youth in socio-political life in a clear and systematic manner. She also stated that these campaigns aimed at providing youth with equal opportunities to engage in the political process in the midst of challenges that hinder their full participation.

This training workshop comes as part of “Political Mobilisers for Change” Project, in partnership with Norwegian People’s Aid. This project aims to enhance the participation of youth in decision making processes through building their capacities and rethinking the social structures to provide them with platforms to participate effectively towards achieving societal change.  The project also seeks to engage women in local councils and empower youth to participate in policy paper development and designing campaigns, and hold decision making processes accountable to the communities’ needs by implementing a number of meetings with decision makers in order to challenge exclusionary patterns in the democratic processes.